Even with the musical milestones in mind, Scott has cemented and rounded-out his celebrity thanks in part to his eye for creating eye-catching merchandise infused with his Houston-inflected, hip-hop-meets-country-vibe. It’s a style that’s managed to cross over with Scott regardless of who he’s working with, spanning collaborations from BEENTRILL & BAPE. Eventually his aesthetic would evolve into the style we know today, intersecting with his 2018 album release, Astroworld. You might know his music, but take a look at how Travis Scott metaphorically stage-dove from the studio and into the pantheon of modern streetwear.